Signalised Terms of Service

1.1 Signalised provides analytics on how artificial intelligence systems discover, rank, describe and position talent, including audits, scores, benchmarks, alerts, comparisons and reports ("Outputs").

1.2 Outputs are informational. Outputs reflect analysis of third-party AI systems at particular points in time, are probabilistic in nature, and may contain provisional data, evidence caveats and estimates. Outputs do not constitute professional, legal, financial or business advice. You are responsible for reviewing Outputs, including provisional data, evidence caveats, comparisons and exported reports, before relying on them for any business decision.

1.3 Beta and testing. Parts of the Service may be offered in beta, preview or testing form. While any part of the Service is in testing, we may limit, suspend, change or withdraw access, features or functionality at any time. Beta features are provided as is and may be modified or discontinued without notice.

2.1 You must provide accurate registration information and keep your credentials secure. You are responsible for all activity under your account and workspace.

2.2 Connected applications. Applications, integrations and AI assistants that you connect to the Service (including via API keys, MCP connections or third-party platforms) act with the same workspace access as your account. Anything a connected application does within your workspace is treated as done by you. You are responsible for reviewing the permissions and behaviour of any application you connect, and for disconnecting applications you no longer trust.

2.3 You may not share accounts, circumvent seat or tier limits, or access the Service on behalf of a competitor of Signalised.

3.1 Submitted materials. You are responsible for the profiles, names, URLs, identifiers and other source information you submit to the Service ("Customer Content"). You must not submit information you are not authorised to use, and you confirm that your submission and our processing of Customer Content to provide the Service does not infringe the rights of any third party.

3.2 Talent identity. Before starting a new scan or audit, you must confirm the identity of the talent or entity concerned. You are responsible for ensuring that audits relate to the intended person or entity and for reviewing identity-resolution results.

3.3 Personal data. Where Customer Content includes personal data, you confirm that you have a lawful basis to provide it to us for processing in connection with the Service. Our processing of personal data is described in our Privacy Notice, which forms part of these Terms.

3.4 Licence to us. You retain ownership of Customer Content. You grant AMcC a non-exclusive, worldwide, royalty-free licence to host, process, analyse and display Customer Content solely to provide, secure, support and improve the Service.

4.1 Ownership. AMcC and its licensors own all intellectual property rights in and to the Service, including the software, platform, user interface, visualisations, documentation, the Signalised query corpus and query taxonomies, benchmark architecture and benchmark datasets, scoring methodologies and models (including AI Visibility, Rank, Trust, Trend and Priority scores), derived analytics, historical datasets, report formats and templates, and the SIGNALISED name, logo and brand assets (together, "Signalised IP"). No rights are granted to you except the limited licence in clause 5.

4.2 Database rights notice. We reserve all database rights that subsist in the Signalised query corpus, benchmark datasets, results datasets and derived analytics under the Copyright and Rights in Databases Regulations 1997. Except as expressly permitted by these Terms or by rights that cannot lawfully be excluded, extraction or re-utilisation of the whole or any substantial part of these databases, or repeated and systematic extraction of insubstantial parts, is prohibited.

4.3 Proprietary methodology. The methodologies, weightings, formulas, query sets, prompts, system instructions and benchmark construction techniques used by the Service are proprietary and confidential to AMcC. Access to the Service or its Outputs does not grant any right to reuse these methodologies except as expressly permitted by these Terms.

4.4 Feedback. If you provide suggestions, ideas or feedback about the Service, you assign to AMcC all rights in that feedback, and we may use it without restriction or obligation to you.

5.1 Service licence. Subject to these Terms and payment of applicable fees, AMcC grants you a limited, non-exclusive, non-transferable, non-sublicensable licence during your subscription to access and use the Service for your internal business purposes.

5.2 Outputs licence. You may use, reproduce and share Outputs (including exported reports) internally within your organisation, and with the specific artists, talent, clients or roster to which those Outputs relate, for your and their internal business purposes.

5.3 What you may not do with Outputs. Except with our prior written consent, you may not: (a) resell, sublicense, syndicate or otherwise commercialise Outputs or access to them; (b) publish Outputs, scores or benchmark results publicly, including in press releases, marketing materials or public rankings; (c) provide Outputs to any competitor of Signalised or to any data, analytics or benchmarking vendor; or (d) remove or obscure proprietary notices, watermarks or attributions from Outputs. If you would like a licence for public or promotional use of Outputs, contact us; such licences are available.

5.4 Outputs incorporate Signalised IP. Your licence to Outputs does not transfer ownership of any underlying methodology, benchmark data or database content.

You must not, and must not permit or assist any third party to:

(a) Scrape or extract. Crawl, scrape, spider, harvest, bulk download or systematically extract any data, queries, scores, benchmarks or other content from the Service, whether manually or by automated means, except through interfaces and limits we expressly provide;

(b) Automate access. Access the Service by any automated means (including bots, scripts or headless browsers) other than authorised APIs and integrations (including MCP connections) under issued credentials, granted permissions, applicable usage limits and any applicable API terms;

(c) Reverse engineer. Reverse engineer, decompile, disassemble or otherwise attempt to derive the source code, scoring formulas, weightings, query corpus, prompts or benchmark construction of the Service, except to the extent such restriction is prohibited by applicable law;

(d) Build competing assets. Use the Service or any Output to develop, train, improve, benchmark or validate any competing product or service, or any dataset, index, corpus, ranking system, score, benchmark or machine-learning model that competes with or substitutes for the Service;

(e) Probe or overload. Circumvent access controls, rate limits or usage restrictions; probe, scan or test the vulnerability of the Service without written authorisation; or interfere with its operation;

(f) Misuse Outputs. Use the Service or Outputs to harass, defame or unlawfully profile any individual, or in violation of applicable law;

(g) Frame or misrepresent. Frame, mirror or present the Service or Outputs as your own or under another brand, or misrepresent your affiliation with Signalised.

We may investigate suspected violations, and may throttle, suspend or terminate access where we reasonably believe this clause has been breached.

7.1 Subject to your ownership of Customer Content and third-party rights, AMcC owns all aggregated and anonymised data derived from use of the Service, and all benchmark datasets, statistics and analytics that do not identify you, any individual or your confidential Customer Content ("Aggregated Data"). Data that is merely pseudonymised or otherwise remains identifiable is not Aggregated Data for these purposes and remains subject to applicable data protection law.

7.2 We may use Aggregated Data to operate, improve and develop the Service, to build and maintain benchmarks, and for research and industry analysis, provided that Aggregated Data will not identify you, your organisation or your confidential roster information.

8.1 The Service analyses and interacts with third-party AI systems, APIs and data sources that we do not control. We are not responsible for the accuracy, availability, behaviour or content of third-party systems, and Outputs may change because those systems change.

8.2 Content generated by third-party AI systems and reproduced in Outputs is included for analysis purposes. It does not represent statements or opinions of AMcC.

8.3 Your use of any third-party application you connect to the Service is governed by that third party's terms, and we are not liable for such applications.

9.1 Paid tiers, features and pricing are as described at signalised.com or in an applicable order form. Fees are exclusive of VAT, which is charged where applicable.

9.2 Subscriptions renew automatically for successive periods equal to the initial term unless cancelled before renewal. Fees are payable in advance and, except where required by law or expressly stated, are non-refundable.

9.3 We may change pricing with effect from your next renewal, with reasonable prior notice.

9.4 We may suspend access for non-payment after reasonable notice.

10.1 Each party may receive non-public information of the other in connection with the Service ("Confidential Information"). Non-public features of the Service, methodology details, benchmark construction, roadmap information, pricing offered to you, and any query-level views made visible in the product are the Confidential Information of AMcC. Your unpublished Customer Content is your Confidential Information.

10.2 Each party will use the other's Confidential Information only in connection with the Service, protect it with reasonable care, and not disclose it except to personnel and advisers who need it and are bound by confidentiality obligations, or where disclosure is required by law.

10.3 These obligations continue for five years after your subscription ends, and indefinitely for information that constitutes a trade secret.

10.4 Confidential Information does not include information that the receiving party can demonstrate is public through no breach of these Terms, was lawfully known to it without restriction, is independently developed without using the other party's Confidential Information, or is lawfully received from a third party without a duty of confidence.

11.1 We aim to provide a reliable Service but do not guarantee uninterrupted or error-free operation. We may modify the Service, and will not materially reduce the core functionality of a paid tier during a paid term without notice.

11.2 Support is provided as described for your tier. During beta or testing phases, support and service levels are provided on a reasonable-endeavours basis only.

12.1 We warrant that we will provide the Service with reasonable skill and care.

12.2 Except as expressly stated in these Terms, the Service and Outputs are provided as is, and all other warranties, conditions and representations (express or implied, including fitness for a particular purpose and accuracy of Outputs) are excluded to the fullest extent permitted by law.

12.3 Without limiting clause 12.2, we do not warrant that Outputs are complete, current or error-free, that AI systems will behave consistently, or that any particular commercial result will follow from use of the Service.

13.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded.

13.2 Subject to clause 13.1, neither party is liable for any indirect or consequential loss, loss of profits, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill, or loss or corruption of data.

13.3 Subject to clauses 13.1 and 13.2, each party's total aggregate liability arising out of or in connection with these Terms in any 12-month period is limited to the fees paid or payable by you for the Service in that period, or £100 if you are on a free or trial tier.

13.4 The restrictions in clause 6 and your obligations in clause 3 are material to our willingness to provide the Service. You will indemnify AMcC against losses arising from your breach of clause 3.1 (rights in submitted materials) or unlawful use of the Service.

14.1 You may cancel your subscription at any time with effect from the end of the current billing period.

14.2 We may suspend or terminate your access immediately if you materially breach these Terms (including clause 6), fail to pay fees when due after notice, or where required by law or to protect the Service or other customers.

14.3 On termination: your licence to the Service ends; you must cease all use of the Service; and you may retain and continue to use Outputs already delivered to you for the purposes permitted by clause 5.2, subject to the continuing restrictions in clauses 5.3, 5.4 and 6(d).

14.4 Clauses 4, 5.2, 5.3, 5.4, 6(c), 6(d), 7, 10, 12, 13, 14.3, 14.4 and 16 survive termination.

We may update these Terms from time to time. For material changes we will give reasonable notice by email or in-product notice, and changes will take effect on the stated date or, for paid subscriptions, from your next renewal. Continued use after the effective date constitutes acceptance.

16.1 Governing law and jurisdiction. These Terms and any dispute or claim arising out of them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

16.2 Assignment. You may not assign these Terms without our written consent. We may assign to an affiliate or in connection with a merger, acquisition or sale of assets.

16.3 Entire agreement. These Terms, together with any order form and the Privacy Notice, are the entire agreement between the parties regarding the Service and supersede prior discussions. Where you have signed a master services agreement or order form with AMcC, that agreement prevails over these Terms to the extent of any conflict.

16.4 No waiver; severance. Failure to enforce a provision is not a waiver. If any provision is found unenforceable, the remainder continues in effect.

16.5 Notices. Legal notices to AMcC should be sent to hello@amcc.co. We may notify you via your account email or in-product.